Process
How the system ships.
The integrated product, brand, and GTM timeline—showing overlap instead of a linear waterfall.
Production-ready MVP in 8 weeks
Not prototypes. Real, deployable software with analytics, onboarding, and the infrastructure to scale.
Positioning + assets that match
Messaging, landing page, and brand system built in parallel with the product—not retrofitted after launch.
Pipeline in motion before launch
ICP lists, outbound sequences, and sales enablement ready so you're talking to customers from day one.
Timeline view
A coordinated system (with overlap).
Click a bar to see the deliverables and how it hands off into the next stage.
Stage
Core user flows, onboarding, analytics/instrumentation, QA, and production deploy—so you have something real to sell.
Deliverables
- • Hi-fi UI screens (Figma)
- • Clickable prototype
- • Working v1 app
- • Onboarding flow
- • QA + production deploy
Handoff
From Product strategy + scope →
Into Positioning + launch assets.
Stage breakdown
What each phase delivers.
More detail on scope, outcomes, and artifacts across the 8-week build + launch.
product
Product strategy + scope
ICP + JTBD, problem framing, feature cuts, PRD-level clarity, and the tracking plan so we can measure activation.
Key artifacts
- • ICP + JTBD map
- • Scope cuts + PRD
- • Activation tracking spec
- • North-star hypothesis
Definition of done▾
- • Prioritized PRD-level scope
- • Activation events defined
- • Decision log + cut list
mvp
MVP delivery
Core user flows, onboarding, analytics/instrumentation, QA, and production deploy—so you have something real to sell.
Key artifacts
- • Hi-fi UI screens (Figma)
- • Clickable prototype
- • Working v1 app
- • Onboarding flow
- • QA + production deploy
Definition of done▾
- • Production deploy with analytics
- • Onboarding + core flows usable
- • Bug triage list with owners
positioning
Positioning + launch assets
Messaging architecture, landing page copy, offer packaging, and a simple brand system that makes the product legible.
Key artifacts
- • Messaging architecture
- • Landing page + copy
- • Offer packaging
- • Mini brand system
Definition of done▾
- • Live landing + narrative
- • Offer packaged with pricing direction
- • Starter brand system applied
gtm
GTM + sales system
ICP lists, outbound sequences, sales enablement (deck/script), and a basic CRM pipeline so you can create consistent motion.
Key artifacts
- • ICP lead lists
- • Outbound sequences
- • Sales deck + script
- • CRM pipeline stages
- • Analytics + events
Definition of done▾
- • Lead lists + sequences live
- • Deck/script in use
- • CRM pipeline tracking first touches/responses
Support
Optional post-program support
After the 8-week build + launch, we can stay engaged to keep improving the system and protect the economics you just designed.
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Support
Optional post-program support
After the 8-week build + launch, we can stay engaged to keep improving the system and protect the economics you just designed.
Paid extension; scoped to fit your team’s bandwidth and goals.
- • Advisory cadence (biweekly/monthly) to remove blockers and prioritize next proofs.
- • Enhancements and scope swaps grounded in buyer signals, not wishlists.
- • Enablement refresh: messaging, objection handling, and competitive updates as deals surface new info.
- • Funnel and pricing reviews: instrument, read the data, adjust packaging before revenue leaks.
- • Runbooks and handoffs so internal teams can operate without losing speed.
FAQ
Process questions we get most.
How we handle overlap, handoffs, timelines, and what's included in the 8-week build + launch.
We ship product, brand, and GTM in parallel so feedback loops stay tight. Positioning starts while the MVP is being built, and outbound starts before the final deploy to avoid a cold launch.
A production MVP with analytics, a messaging + brand system (landing, assets, enablement), and a simple GTM motion (ICP lists, outbound sequences, pilot offer, CRM basics) running with early signals.
We’re flexible, but every change is re-scoped first. Pricing and timelines adjust with the new scope—it’s the nature of software, not something we fully control. We’ll flag tradeoffs early so you can decide what to prioritize.
Yes—either as a follow-on sprint for iteration and growth, or an advisory cadence to keep product, brand, and pipeline aligned while you hire in-house.
We specialize in turning MVPs into businesses. Long-term app maintenance isn’t a core offer, but we can scope ongoing support or transition plans if needed.
Use cases
Where this system fits best.
Different starting points, same operator standard.
Founders (0→1)
Need proof fast and a first pipeline.
- • Ship a sellable MVP with analytics and onboarding.
- • Story + landing + offer packaged to convert early adopters.
- • Outbound + CRM basics so you’re talking to customers weekly.
Startups (1→n)
Tighten product, story, and motion for repeatability.
- • Cut the roadmap to what moves activation and revenue.
- • Sharpen positioning and funnel to lift conversion.
- • Enablement, sequences, and analytics that clarify next moves.
SMBs (operators)
Turn messy ops into software that pays for itself.
- • Internal tools and workflows tailored to how you run.
- • Integrations + automations to remove manual drag.
- • Offer + pipeline system if you’re spinning up a new service.
Proof
Recent builds across SaaS, services, and ops-heavy products.
Ready to start building?
Send your idea and current state. We’ll reply with what to build first, what to cut, and the fastest path to proof.