Fractional CMO
Mergers & Acquisitions
Part-time CMO leadership for integration plans that align product, GTM, brand, and operations—so acquisitions perform.
Revenue protection focus
Integration plans that protect existing revenue while unlocking cross-sell. Risk mapping and quick wins first.
Cross-functional alignment
We align product, sales, marketing, and CS—not silos. One narrative, one offer, one system that works.
30/60/90 execution cadence
Clear milestones, weekly deliverables, and transparent comms. No surprises—just predictable integration progress.
What we do
- • Integration playbooks across product, GTM, and ops
- • Category/narrative consolidation and brand architecture
- • Offer rationalization, pricing/packaging alignment
- • Sales enablement and communications for teams and customers
Fractional engagement model
- • Ongoing strategic leadership with weekly/biweekly cadence
- • 30/60/90 integration plans with hands-on execution
- • Integrated with your team—not external consulting
- • Cross-functional alignment: product, sales, marketing, CS
Capabilities
What's included in fractional CMO: M&A.
End-to-end integration from day one through full integration.
Integration planning
30/60/90 day plans with clear milestones, owners, and deliverables across product, GTM, and operations.
Brand & narrative consolidation
Unified category story, brand architecture, and messaging that moves from "vendor" to "platform."
Offer rationalization
Consolidate product portfolios, align pricing/packaging, and design cross-sell motions that unlock revenue.
Sales enablement
Unified sales decks, competitive positioning, objection handling, and enablement for combined teams.
Risk mapping & mitigation
Identify revenue risks, customer churn threats, and operational gaps. Quick wins to protect existing revenue.
Communications strategy
Customer, partner, and internal comms that build trust and reduce uncertainty during integration.
Use cases
When to engage fractional CMO: M&A.
Common scenarios where integration support delivers the most value.
Post-acquisition integration
Deal closed, now need to integrate product, GTM, and operations. We build the plan and execute week-by-week.
Portfolio consolidation
Multiple acquisitions creating brand confusion and operational complexity. Unified narrative and systems.
Revenue protection
Integration risks threatening existing revenue. Risk mapping, quick wins, and customer retention strategies.
Cross-sell enablement
Acquired products not selling into existing customer base. Offer design, enablement, and sales motion.
Reuben S. Mann, MBA
Executive go-to-market leader with mission-critical experience in regulated, high-stakes environments. Built category narratives, scaled revenue from ~$10M to ~$40M, and led GTM for complex technical platforms.
Ready for fractional CMO leadership?
Share your acquisition details and integration goals. We'll reply with how fractional CMO engagement can align product, GTM, and operations while protecting revenue.
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Services that often work together with M&A integration.