Resource
Product Requirements Document (PRD) Builder
Answer the essentials; get a structured PRD you can copy or download.
Tips
- • Keep must-haves short. If it can’t be tested in this release, park it.
- • Tie success and metrics to what you can measure in the first rollout.
- • Note risks early—so you test them before you invest more.
What outcome are we trying to unlock? What’s broken today?
Who uses it? Who approves/pays? Segments, roles, environments.
What jobs/tasks must this product accomplish for the user/buyer?
What triggers demand? What happens if we don’t solve it?
What does success look like for this version (not all versions)?
Measurable signals: adoption, activation, time-saved, revenue, NPS.
Non-negotiable capabilities for this release (no nice-to-haves here).
Deferrable ideas that should not block this release.
Explicitly not building (prevents scope creep).
Tech, compliance, UX, performance, budget, or resource limits.
APIs, data sources, teams, vendors, approvals, sequencing.
Data needed, privacy, retention, access, audit, threat considerations.
Biggest ways this can fail; how we’ll test/mitigate early.
Key checkpoints, owners, decision gates, launch criteria.
Events, dashboards, how we’ll read the rollout and decide next.
Value metric, starting price anchor, upgrade/cross-sell idea.
Channels, audience, messaging angle, proof needed for conversion.
Unknowns we must answer before/while building.
Preview
# Product Requirements Draft ## Overview ## Success ## Scope ## Constraints & dependencies ## Risks & mitigations ## Timeline ## Commercial model ## Open questions