Solutions
The integrated 8-week build + launch system.
Four modules that work together: product strategy, MVP delivery, positioning, and GTM—shipped in parallel, not sequentially.
Four modules, one integrated system
Product, brand, and GTM built together—not siloed. Everything stays aligned from day one through launch.
Shipped in parallel, not sequentially
Modules overlap so feedback loops stay tight. Positioning starts while MVP builds, GTM starts before launch.
Complete solution, not à la carte
All four modules work as one system. No gaps, no handoffs, no retrofitting—just a clean path to launch.
The four modules
What each module delivers.
Integrated across product, brand, and GTM—shipped in parallel so feedback loops stay tight.
product
Product strategy + scope
ICP + JTBD, problem framing, feature cuts, PRD-level clarity, and the tracking plan so we can measure activation.
Key artifacts
- • ICP + JTBD map
- • Scope cuts + PRD
- • Activation tracking spec
- • North-star hypothesis
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mvp
MVP delivery
Core user flows, onboarding, analytics/instrumentation, QA, and production deploy—so you have something real to sell.
Key artifacts
- • Hi-fi UI screens (Figma)
- • Clickable prototype
- • Working v1 app
- • Onboarding flow
- • QA + production deploy
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positioning
Positioning + launch assets
Messaging architecture, landing page copy, offer packaging, and a simple brand system that makes the product legible.
Key artifacts
- • Messaging architecture
- • Landing page + copy
- • Offer packaging
- • Mini brand system
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gtm
GTM + sales system
ICP lists, outbound sequences, sales enablement (deck/script), and a basic CRM pipeline so you can create consistent motion.
Key artifacts
- • ICP lead lists
- • Outbound sequences
- • Sales deck + script
- • CRM pipeline stages
- • Analytics + events
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Ready to start building?
Send your idea and current state. We'll reply with what to build first, what to cut, and the fastest path to proof.