About Reuben S. Mann, MBA
Operator-led execution with enterprise GTM standards.
Founder of MannVenture, bringing high-stakes, mission-critical experience to early-stage products.
I’m an executive go-to-market leader at the intersection of sales, product, and marketing—the person you bring in when a technically complex platform needs to become a category, a credible story, and a repeatable revenue engine. My work lives in regulated, mission-critical environments where trust matters, buying cycles are unforgiving, and “good marketing” means sharper positioning, tighter sales motions, clearer product value, and measurable pipeline and ARR impact.
Recent work: engineering-led B2B platform
Led marketing and revenue-facing work inside an aviation safety and operations platform as it evolved beyond a single-product narrative and absorbed multiple acquisitions. Focused on translation and alignment: turning product, R&D, and leadership truth into a repeatable category story, cross-portfolio value propositions, and enablement frameworks sales could actually use.
Outcomes included a unified platform narrative and brand architecture, cross-portfolio offers, and executive-ready materials that increased pipeline velocity, improved opportunity quality, and contributed to a step-change in ARR during a key growth phase. This included a new category frame to move the company from “vendor” to “platform,” reinforcing trust across customers, partners, media, and investors.
Prior work: global aerospace connectivity & avionics
Senior marketing and sales-operations leadership for a next-gen connectivity platform launched into conservative, certification-driven markets. Built positioning and proof to displace incumbents: ABM by region, technical education-led demand, partner co-marketing, OEM/integrator alignment, and an events engine optimized for qualified demand—not vanity reach.
Why mission-critical experience translates
Regulated, safety-driven markets force clarity under complexity and trust under scrutiny. That rigor is portable to founders, startups, SMBs, and enterprise.
Founders & startups
Category framing, ICP definition, honest messaging, and a GTM plan realistic for small teams—built to win design partners and avoid positioning dead-ends.
SMBs
Align product, sales, and marketing around the same buyer truth; operationalize into predictable pipeline, enablement, campaigns, partner channels, and measurement that improves quarterly.
Enterprise
Platform thinking: portfolio positioning, brand architecture, cross-sell narratives, M&A integration, and executive communications—all tied to pipeline quality and revenue outcomes.
How I connect the GTM chain
Sales
- • Build materials salespeople actually use.
- • Engineer messaging into enablement, competitive strategy, and buyer-specific narratives.
- • Design motions that make it easier to qualify, advance, and close.
Product
- • Fluent in roadmaps, integrations, certification cycles, and partner dependencies.
- • Convert complexity into clear market truth without losing credibility.
Marketing
- • Run demand, ABM, content, comms, PR, and events.
- • Ladder everything to category clarity, pipeline quality, and brand authority.
Earlier career and ethos
Built cross-functional instincts through entrepreneurship and “scrappy-to-scaled” roles—founding a boutique consultancy serving universities, non-profits, and brands; building media and publishing ventures with real revenue accountability; and delivering campaigns with significant earned media reach.
Creative enough to build narrative from ambiguity, operational enough to run systems, commercial enough to obsess over what moves revenue. At my core, I'm a category and GTM operator: I help technical companies turn capability into conviction, conviction into a sales motion, and that motion into repeatable growth.
Education
University of Northern British Columbia
Master of Business Administration (Valedictorian)
University of British Columbia
Bachelor of Science in Biochemistry and Molecular Biology
Work with Reuben
Share what you’re building and where you’re stuck—Reuben will respond with the first moves to get to proof, pricing clarity, and a sellable story.