About Reuben S. Mann, MBA
Operator-led execution with enterprise GTM standards.
Category creation, product marketing, and narrative design for complex, engineering-led platforms in regulated, mission-critical domains.
Executive marketing leader who partners with CEOs, founders, product, and R&D leaders to translate advanced technologies spanning enterprise SaaS, satellite connectivity, aerospace data acquisition, geospatial and IoT networks, and mission-critical safety systems into clear market categories, credible stories, and scalable go-to-market engines.
~$10M → ~$40M
Revenue scaled
~8% → ~20%
Organic growth
+44%
Pipeline lift
$30M → $60M
ACR revenue growth
For Small Business Owners
Still running your operations on spreadsheets and manual work?
Most small businesses lose 10–20 hours a week to tasks AI can handle today—copying data between apps, chasing invoices, manually updating spreadsheets. I connect your tools with APIs and automations, set up AI-assisted workflows for things like quoting, scheduling, and customer follow-ups, and hand off systems your team can actually own. No code to maintain, no vendor lock-in.
Senior Director of Marketing
TrustFlight — Vancouver, BC
November 2023 – Present
Category Creation, Platform Narrative & M&A Integration
- Led sales and marketing integration following $20M USD acquisition of three business units from Wheels Up, creating the world's first end-to-end aviation safety ecosystem spanning training, operational systems, and emergency response.
- Defined the unified category narrative and platform positioning, evolving TrustFlight from a regional SaaS vendor into a multi-unit safety technology platform.
- Designed brand architecture and cross-portfolio value propositions across all business units, products, and regional teams.
GTM Strategy, Product Marketing & Growth
- As part of the executive leadership team, contributed to scaling revenue from ~$10M to ~$40M USD, increasing organic growth from ~8% to ~20% annually.
- Drove a 44% increase in sales pipeline, growing monthly opportunities from 18 to 26 in under nine months and contributing to the first quota-achieving quarter ($7.2M ARR) in company history.
- Modernized sales enablement with platform-level narratives, competitive positioning, and objection-handling frameworks that supported wins including CommuteAir (United Airlines-owned).
Brand, Communications & Thought Leadership
- Shifted to an in-house comms model delivering a 750%+ YoY increase in media placements, 500K+ organic impressions, and $250K+ in earned media value.
- Launched the inaugural TrustFlight UsersForum in London, UK — 100 attendees from 18 countries across 48 customers.
- Developed executive communications and thought leadership for the CEO and leadership team including keynotes, op-eds, and strategic partnership launches.
Director of Marketing and Sales Operations
ACR Group (Acquired by Acron Aviation) — Kelowna, BC
July 2019 – October 2023
Deep-Tech GTM & Competitive Displacement
- Led global GTM and launch execution for Iridium Certus® aviation connectivity, introducing a new class of SATCOM solutions resulting in $30M USD sales pipeline.
- Crafted positioning and technical narratives that differentiated ACR Group from incumbents including Garmin, Honeywell, and Thales, enabling competitive displacement in a certification-driven ecosystem.
Growth, GTM & Platform Expansion
- Contributed to $20M USD in revenue growth, helping scale annual revenue from $30M to $60M through targeted GTM, OEM partnerships, and cross-portfolio campaigns across 4 business units.
- Generated 500+ SQLs and 4,500+ MQLs annually through region-specific ABM programs, digital campaigns, and technical webinars.
- Achieved #1 search rankings for newly launched products, outperforming larger competitors in digital discoverability and inbound intent capture.
Brand, Events & Ecosystem Influence
- Owned a $1M+ global events program — 30+ tradeshows and conferences per year with speaking slots, panels, and press conferences.
- Drove integrated PR with 25+ press releases per year and 50M+ online impressions across AIN Online, Aviation Today, Aerospace Tech Review, and Vertical Magazine.
- Built and led a high-performing team across product marketing, content, performance marketing, and events while managing four specialist agencies.
Earlier Career
2013 – 2019
Education
University of Northern British Columbia
Master of Business Administration (Valedictorian)
Harvard Business School Online
Certificate, Management Essentials
University of British Columbia
Bachelor of Science, Biochemistry and Molecular Biology
Work with Reuben
Share what you're building and where you're stuck—Reuben will respond with the first moves to get to proof, pricing clarity, and a sellable story.