Fractional CMO
Sales & Marketing
Part-time CMO leadership for positioning, offers, enablement, outbound, and demand programs that compound.
Revenue-focused execution
Every program ties back to pipeline quality and velocity—not vanity metrics. We measure what moves deals.
Part-time CMO leadership
Fractional CMO who's run revenue teams. Strategic oversight plus hands-on execution of positioning, enablement, and sequences.
Repeatable systems, not one-offs
We build the machine, train your team, and hand off a system that runs without us—not dependency.
What we do
- • Positioning, offer design, and messaging systems
- • Outbound: lists, sequences, enablement, and CRM basics
- • Demand: programs, landing experiences, and content
- • Sales assets: decks, one-pagers, objection handling
Fractional engagement model
- • Ongoing strategic leadership and weekly/biweekly cadence
- • Hands-on execution: assets, lists, sequences, and ops fixes
- • Integrated with your team—not external consulting
- • Measure what matters: pipeline created and velocity
Capabilities
What's included in fractional CMO: sales & marketing.
End-to-end revenue systems from positioning to pipeline.
Positioning & messaging
Category framing, value props, ICP definition, and messaging architecture that sales can actually repeat.
Offer design & packaging
Pricing strategy, package design, and offer clarity that converts. Tested against buyer willingness to pay.
Outbound systems
ICP lead lists, email sequences, LinkedIn outreach, and CRM pipeline setup for consistent motion.
Sales enablement
Sales decks, scripts, objection handling, competitive positioning, and battle cards teams actually use.
Demand generation
ABM programs, content strategy, landing experiences, and campaigns that generate qualified pipeline.
Measurement & optimization
Pipeline analytics, conversion tracking, and feedback loops to improve velocity and win rates.
Use cases
When to engage fractional CMO: sales & marketing.
Common scenarios where this service delivers the most impact.
Early-stage revenue motion
You have product-market fit but need to build a repeatable sales motion. Positioning, ICP clarity, and outbound systems from scratch.
Pipeline quality issues
Pipeline volume looks good but conversion is low. We diagnose messaging, enablement, and offer gaps that stall deals.
Category creation
Moving from "vendor" to "platform" or creating a new category. Narrative architecture, positioning, and proof that builds trust.
Sales team scaling
Ready to hire but need enablement, processes, and systems first. We build the foundation so new hires can ramp faster.
Reuben S. Mann, MBA
Executive go-to-market leader with mission-critical experience in regulated, high-stakes environments. Built category narratives, scaled revenue from ~$10M to ~$40M, and led GTM for complex technical platforms.
Ready for fractional CMO leadership?
Share your current state and goals. We'll reply with how fractional CMO engagement can build positioning, enablement, and pipeline systems that compound.
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