Fractional CMO
Strategy
Part-time CMO leadership for clear priorities, lean operating plans, and decision frameworks that ship faster.
Actionable, not academic
Strategy that ships. We prioritize what to build, what to cut, and what to measure—not just frameworks.
Executive strategic leadership
Fractional CMO with mission-critical experience. Strategic oversight in high-stakes environments, applied to your roadmap.
Fast decisions, clear ownership
Weekly checkpoints with clear owners and outcomes. No analysis paralysis—just momentum and execution.
What we do
- • Strategic planning and prioritization for product + GTM
- • Roadmap cuts: what to build, what to pause, what to drop
- • Market sizing, ICP clarity, and go/no-go decisions
- • Operating cadence and metrics to keep teams aligned
Fractional engagement model
- • Ongoing strategic leadership with weekly/biweekly cadence
- • Decision memos, execution plans, and strategic oversight
- • Integrated with your team—not external consulting
- • Simple dashboards to track momentum and risk
Capabilities
What's included in fractional CMO: strategy.
Strategic clarity from market analysis to execution cadence.
Market & ICP analysis
Market sizing, competitive landscape, ICP definition, and buyer journey mapping to inform priorities.
Roadmap prioritization
What to build, what to pause, what to drop. Decision frameworks based on revenue impact and risk.
Go/no-go decisions
Structured evaluation for new markets, products, or features. Risk assessment and recommendation memos.
Operating cadence
Meeting rhythms, decision frameworks, and metrics dashboards to keep product and GTM teams aligned.
Strategic planning
Quarterly and annual planning that connects product roadmap, GTM strategy, and resource allocation.
Risk & opportunity mapping
Identify strategic risks, competitive threats, and market opportunities with clear mitigation plans.
Use cases
When to engage fractional CMO: strategy.
Common scenarios where strategic clarity drives the most impact.
Roadmap bloat
Too many priorities, unclear what moves revenue. We help cut the roadmap to what matters and build decision frameworks.
Market entry decisions
Evaluating new markets, segments, or product lines. Market sizing, competitive analysis, and go/no-go recommendations.
Team misalignment
Product and GTM teams working on different priorities. We build shared operating cadence and decision frameworks.
Growth plateau
Growth stalled and unclear what to prioritize next. Strategic analysis to identify highest-impact opportunities.
Reuben S. Mann, MBA
Executive go-to-market leader with mission-critical experience in regulated, high-stakes environments. Built category narratives, scaled revenue from ~$10M to ~$40M, and led GTM for complex technical platforms.
Ready for fractional CMO leadership?
Share your current priorities and challenges. We'll reply with how fractional CMO engagement can clarify strategy and focus on what moves revenue.
Related services
Explore other fractional CMO services.
Services that often work together with strategy.